Facebook provides incredible opportunities to increase your website traffic. For example, you can take advantage of free promotional campaigns or pay for advertising. Your FB page effectively opens the front door of your practice to allow people a chance to glance inside, see what is there and meet your staff, which leads pet owners closer to deciding, "I enjoy this clinic. I trust them to give optimum care for my pets. I will make an appointment."
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The trick is to make it simple for individuals in your grill to take that glimpse within your practice.
Here are seven Pointers to Help you prop the door available:
1. Optimize your FB page for site clicks
People can't click through to your clinic site if they can't locate the link.
So, put it everywhere that makes sense. A few examples:
Your About tab

Event Pages

Every article that invites people to phone or see

Do not forget Facebook Milestones. In case you have a Milestone for when you began
offering a new service, include a link for your Services page. You get the idea.
As a handy little feature that looks at the very top of your FB page next to the Like button,
then the CTA could be related to the page of your choosing.
Facebook CTA buttons may also help clients reach you via Messenger, email,
or telephone, or even book a service or shop for goods.
To quickly incorporate a CTA button on your FB page, click here to go to Facebook's how-to site.
2. Post fresh and evergreen blog content on your website
Posting links to funny cat movies on YouTube or somebody else's pet
health content is a fantastic way to engage and entertain followers.
Yet posting hyperlinks to someone else's website obviously
drive traffic to their own website rather than yours.
By always writing and submitting fresh blog content on your website and posting
links to that content in Facebook posts, you steadily provide your followers
using something new and intriguing, which keeps them returning for more.
Moreover, Google favors sites that frequently post content that is new,
meaning fresh content helps improve your site's ranking in search engines.
3. Optimize your articles for sharing
When you find a new blog, make it simple for individuals to share this
content with other people on Facebook. Including social sharing buttons supplies
one-step simplicity for people to share your own articles to their own timeline for buddies to see (and hopefully click). For more info about Facebook's sharing functionality, click here to go to Facebook's Support Center page.
4. Use big pictures
Posts with photographs get more engagement (including Likes, remarks, shares, and clicks) than articles with text alone. Optimal measurements for pictures that look good on Facebook is 1200 X 628 pixels. For crisper, cleaner-looking images on Facebook, it is possible to double click the pixel dimensions but keep the ratio for an image that is 150 DPI (dots per inch). Facebook will compress the picture for the screen but nothing is going to be lost and your picture will look crisp.
5. Craft compelling text
The text you include in your link could win--or lose--the click. You wish to describe the content in enough detail to give readers a reason to depart Facebook and click through to your site without appearing spammy. Some best practices:
Recall that people hate clickbait. They may click on to your content, but should they fastly wander from your site (or"bounce out of your website ), that is bad for both your FB reach along with your site's search ranking.

Avoid writing in all-caps (which is the equivalent of shouting). The odd use of all-caps is fine where warranted but having all-caps text in every teaser post is a turnoff and may cost you followers

Use a friendly, conversational tone, and don’t be afraid to use humor. Remember, you’re at a barbecue. Write your Facebook posts the way you’d chat with people at a social collection. After all, Facebook is a social channel.

Write blog titles that oblige people to click through from Facebook. The blog title shows up in the link preview, meaning it part of your content post. So, an irresistible title goes a long way to getting the click.

6. Turn Likers Into Followers
Just because somebody Likes your posts does not mean they are after your page, which means that they may miss posts, and you may miss traffic-building opportunities in the process. To remedy this, only ask people to trace your webpage. If they like your posts, there's little reason why they would not like an invitation to trace your webpage. Here is how to find the information you need.
Go to the bottom of any post.

Hover over where the reactions to a post are listed and you’ll see a pop-up list of names of everyone who’s reacted to a post.

Click on the names and you’ll see a list of everyone who’s reacted to a post.

Click on any Invite button to invite a person to person follow your page.

That’s it! You’ve just invited more people to your barbecue!
7. Update Your Website
Driving more traffic from Facebook to your website is all well and good, but what they discover when they arrive can make all the difference in turning a visitor into a client. Websites that look out of date can drive a visitor away, never go back. Interesting, modern-looking websites with optimal functionality oblige visitors to remain on your website and explore further, which increases your chances of new business.

If you run a blog on your site, you can use Facebook to publicize your site by publishing RSS feeds on Facebook. There are lots of Facebook programs made for bloggers, such as PostPlanner.
Another way to create visitors to your site is to publish content that is interactive, like contests. Engaging your visitors and fans via a Facebook contest is a superb way to acquire more Likes on your webpage and generate a buzz around your brand.